In the business arena there is a multitude of businesses going up each and everyday and yes each of these businesses is competing for a piece of the niche market for basically"Dominance and Prestige" as every business is looking for the money making aspects of the market.
Competition is good for these businesses as it makes one a better player.
And saying this each business will always looked at the other as competition and they will have to raised their standards of strategies in terms of marketing,products,distribution,pricing and services.
It's not a paired game,as each business is always looking out for their own interests thus making the market a more competitive arena.
A company needs someone or individuals with intellectual levels who would up the bar as to understand the motivates of productivity and leverage to be a force against other competitors.
Some businesses tend to put up more lucent lights of leverage of techniques in terms of better standings to be easily recognized.
And what these businesses are doing is just making themselves more equip and ready after running the race to received the prize.
The companies' mission should be to accomplish the game and move above all competitors.